Forged in the desert · Driven by what's next
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New issue · Forged in the desert
Brands
Brands
people
remember
Heritage meets bold, futuristic design. Twenty-seven identities, environments and campaigns from Riyadh to Muscat, Beirut to Cairo. Open the issue.
- P.02 Pepe Pizza Bar: friendly luxury, served warm
- P.09 Diriyah Nights and the mudbrick palette
- P.14 One matter, three states: ink, sand, water
- P.21 Press the gem. Every press, a new form.
01
B2 Create · The Brand Issue · 2026
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New
issueVol. 01 · 2026
issueVol. 01 · 2026
27
projects
projects
Set in
motion
motion
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Form 001open →
In this issue
Section 01 — What we do
Three ways in.
01
Brand identity & strategy
Positioning, naming rationale, bilingual wordmarks, colour and type systems, guidelines written to be used.
MasarcoMyrtleN.O.B.L
02Experiences & environments
Event identities, stages, wayfinding, offices and exhibitions. Identity at the volume of a live event.
SCAIDiriyah NightsBMW
03Digital & campaigns
Websites, pitch decks, social kits and campaign systems that carry the brand everywhere it needs to go.
Sirha ArabiaCityHubMelon n' Melon
Hot
off the
press
off the
press
Selected work
All 27 →
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One matter. Three states.
We take shape.
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